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Beginner 8 weeks 💰 Fee · PKR 30,000

Digital Marketing

SEO, social media, content strategy, Google Ads, and analytics that drive results.

Program fee

PKR 30,000

or up to 2 installments

Stack: SEO Social Media Google Ads Meta Ads Analytics Content Marketing Email Marketing GA4

Live virtual classes

Every evening at 9–11 PM (PKT), plus weekend deep-dives

No prerecorded lectures. Every session is live with a mentor — you ask questions, write code on the call, and get feedback in real time. Weekend sessions are extended deep-dives where you build the week's project end-to-end with the cohort.

Weeknight classes

Monday to Friday · 9–11 PM PKT. Concepts, walkthroughs, mentor Q&A. After your day job or classes.

Weekend deep-dives

Saturday & Sunday · extended hands-on sessions. Ship a working project every weekend with the cohort.

🎥 100% live · Zoom & Google Meet 📼 Recordings if you miss 💬 24h mentor reply on chat

About this program

Most "digital marketing" courses sell you templates. This one teaches you the systems — funnels, attribution, content engines, paid acquisition — so you can run marketing for any business, freelance, agency, or in-house. Classes are every weeknight at 9–11 PM PKT. Weekend deep-dives are when you run live campaigns: SEO content goes live, ads launch, dashboards get built. You finish with a real campaign you can put on your CV with real numbers. No theory dumps. Every lesson connects to a live spend or a published piece of content.

What you'll build

Real projects · not toy exercises

🎯

Brand & Persona Brief

A one-pager any client would respect — positioning, audience, voice.

✍️

Ranking SEO Article

Published article that actually ranks for a target keyword on Google.

📱

Social Content Calendar

4 weeks of platform-specific content shipped + measured.

💸

Live Ad Campaign

Real Meta + Google Ads campaign with reported CAC and ROAS.

📊

GA4 Dashboard

Live Looker Studio dashboard tied to a real site.

📨

Email Funnel

Welcome series + lead magnet built and sending in a real ESP.

Who this program is for

If any of these sound like you, you're in the right place 👋

✓ You want to break into a marketing role at a startup, agency, or in-house.

✓ You're a freelance writer or designer adding marketing to your offer.

✓ You run your own small business and need to do marketing yourself.

✓ You're a developer or founder who needs to "do" growth, not just hire for it.

Course outline

What you'll learn

6 modules · 30 topics · hands-on the whole way.

Marketing Foundations

Customer personas
Funnels & journeys
Brand positioning
Metrics that matter
Marketing's 4 jobs

Content & SEO

Keyword research
On-page SEO
Content briefs that rank
Link building basics
AI-assisted writing without ranking penalties

Social Media

Platform strategy (IG, X, LinkedIn)
Short-form video
Community building
Influencer collabs
Repurposing one piece into ten

Paid Acquisition

Google Ads structure
Meta Ads Manager
Creative testing
Budget allocation
Pixel & tracking setup

Email & Lifecycle

List building tactics
Welcome sequences
Behavioural triggers
Deliverability basics
A/B testing emails

Analytics & Reporting

GA4 essentials
UTM tagging
Dashboards in Looker Studio
Attribution basics
Reading a marketing P&L

Your roadmap

Week by week, step by step

A clear path — not vibes. You'll know exactly what to ship at every checkpoint.

Pick your brand to work on

Week 0

Deliverable: Chosen niche/brand for the cohort assignments

Strategy & positioning

Weeks 1-2

Deliverable: Brand brief + persona doc

Content + SEO

Weeks 3-4

Deliverable: Published article ranking for a target keyword

Paid ads

Weeks 5-6

Deliverable: Running ad campaign with reported CAC

Measure + optimise

Weeks 7-8

Deliverable: Live GA4 dashboard

What changes after

By the last week, you can…

🎯

Audit any business's funnel and identify the leak in 30 minutes.

🎯

Run paid acquisition campaigns without burning the budget on bad targeting.

🎯

Build a content engine that produces ranking content predictably.

🎯

Read GA4 properly — sessions, conversions, attribution, the lot.

🎯

Walk into a marketing interview with a real campaign, real budget, real outcomes to discuss.

Ready to start Digital Marketing?

Free forever. Mentor-led. Real projects. The kind of program you'd pay for — except you don't have to.

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